Allen Edmonds Launches Artisans Of Freedom Campaign
Allen Edmonds launches a campaign using its natural command and authenticity in American crafted footwear. The rollout opens new branding across all its marketing platforms. This includes stores, e-commerce, packaging, catalogs, digital advertising, social media, and a first-ever national TV campaign.
The TV campaign features business entrepreneurs, athletes, musicians, artists, and adventurers who wear Allen Edmonds. These men follow their dreams, emphasizing American values and idealism.
As well as the character campaign, Allen Edmonds is releasing a raft of fresh new shoe styles. Conceived and crafted for comfort and performance, made in its well-known welted shoe factory in Port Washington, Wisconsin.
Encouraging the brand's American culture, Allen Edmonds is also launching 'Artisans of Freedom™'. This is an association of American craftsmen bound by their dedication to creating flawless products rooted in creative design. Allen Edmonds and these artisans have partnered to offer the best of the best Made in America apparel items, bags, and accessories. Partner brands include ALAN J (eyewear from State Optical, Vernon Hills, Illinois), American Woolen (fabrics, Stafford Springs, Connecticut), Civilianaire (denim, Los Angeles, California), Cockpit USA (outerwear, New York, New York), Korchmar (bags, Naples, Florida), Gitman Bros. (shirts, Ashland, Pennsylvania), Southwick Clothes (suiting, Haverhill, Massachusetts), Weiss (watches, Torrance, California) and Wigwam Mills (socks, Sheboygan, Wisconsin).
Malcolm Robinson, President of Allen Edmonds, says, 'The Artisans of Freedom products promote American craftsmanship and quality. As part of this movement, we'll be giving back by funding annual scholarships through the Young Menswear Association (YMA) to help develop the next generation of American craftsmen.'
The TV campaign features business entrepreneurs, athletes, musicians, artists, and adventurers who wear Allen Edmonds. These men follow their dreams, emphasizing American values and idealism.
As well as the character campaign, Allen Edmonds is releasing a raft of fresh new shoe styles. Conceived and crafted for comfort and performance, made in its well-known welted shoe factory in Port Washington, Wisconsin.
Encouraging the brand's American culture, Allen Edmonds is also launching 'Artisans of Freedom™'. This is an association of American craftsmen bound by their dedication to creating flawless products rooted in creative design. Allen Edmonds and these artisans have partnered to offer the best of the best Made in America apparel items, bags, and accessories. Partner brands include ALAN J (eyewear from State Optical, Vernon Hills, Illinois), American Woolen (fabrics, Stafford Springs, Connecticut), Civilianaire (denim, Los Angeles, California), Cockpit USA (outerwear, New York, New York), Korchmar (bags, Naples, Florida), Gitman Bros. (shirts, Ashland, Pennsylvania), Southwick Clothes (suiting, Haverhill, Massachusetts), Weiss (watches, Torrance, California) and Wigwam Mills (socks, Sheboygan, Wisconsin).
Malcolm Robinson, President of Allen Edmonds, says, 'The Artisans of Freedom products promote American craftsmanship and quality. As part of this movement, we'll be giving back by funding annual scholarships through the Young Menswear Association (YMA) to help develop the next generation of American craftsmen.'
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