Diane Von Furstenberg Partners With Salesforce

Diane von Furstenberg (DVF) partners with Salesforce to build DVF 360, a singular and charming 3D shopping experience.  Now available online at DVF.com and at the mothership store in New York.
   
With DVF 360, shoppers are transported to the seminal DVF headquarters in New York to browse the Fall 2018 assemblage in an engaging and entertaining setting.  Shoppers can explore products and content in 360 and make purchases.  The shoppers' journey tops off in Diane von Furstenberg's studio with an intimate backstage look at the designer's personal workspace.
   
'Since Diane von Furstenberg and the DVF brand have global recognition, we wanted to offer digital access to our DVF headquarters and invite consumers to experience the brand from the inside.  Our partnership with Salesforce allows us to share everything from our luxurious Swarovski designed staircase to Diane's iconic office while highlighting top looks of the season', said Sandra Campos, CEO at Diane von Furstenberg.  'We acknowledge that the future of shopping will blur the line between physical and digital, and we believe this innovative 360 experience will add excitement and connect us even further with our community.' 
   
'Launching new customer experiences isn't a once a year, once a quarter activity—the companies that are winning understand the importance of moving fast and innovating for their customers every single day', said Jamie Domenici at Salesforce.  'DVF gets it.  We are proud to be a trusted partner to them in innovation, and to help bring their vision for immersive shopping to life.'
   
DVF has been at the leading edge of technology and e-commerce origination since setting out on its journey with Salesforce in 2011.  DVF uses Commerce Cloud to link online and in-store commerce, get a 360-degree view of its customers, and personalize every touchpoint, using predictive product guidance powered by Salesforce Einstein artificial intelligence.

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