Why Your CEO Should Be A Door-to-Door Salesman
The whole experience of door-to-door sales is so invaluable that every CEO should be a door-to-door pitchman. Every entrepreneur needs to sell their words, ideas, and products brilliantly.
Practice your Pitch
You have 15 seconds to capture your prospect's attention, after that it will be hard to do the entire product pitch. Key that you sell your service or product in as little words as possible. Pitching is an important skill for any entrepreneur.
Deeper Product Understanding
Feedback is incredibly important. Entrepreneurs intuit that you build to ease a customer’s pain points. When you pitch your product, does it sound convincing enough that it eases their frustrations or does your product do something different? The more you sell your product, the better your understanding will be of what value you offer.
Find out about Rejection
Dealing with rejection that runs from 5% lukewarm, 75% indifference to 20% downright hostility will teach a door-to-door salesman a great deal about humanity. It's important to find out about rejection because it's something that an entrepreneur and their team will face as they continue growing their product. Finding a solution to common rejections is important.
Real-Time Feedback
Talking to potential customers face to face gives you a whole new level of feedback. You will find out instantly if your sales pitch is bad. Are you branding your product in the wrong perspective? Is your app buggy? Does quality assurance suck? Are you selling features or benefits? These are all questions an entrepreneur asks them self and their team. Often people pay beta testers or give away free samples to get this kind of feedback. Skip the testers. Go straight to the customer.
New Prospects
When you are a door-to-door salesman, you often get a lot of questions that are not product related. This gives an agile entrepreneur ideas on how they can continue improving their service, and also what other services they could start offering based on target market demands.
Practice your Pitch
You have 15 seconds to capture your prospect's attention, after that it will be hard to do the entire product pitch. Key that you sell your service or product in as little words as possible. Pitching is an important skill for any entrepreneur.
Deeper Product Understanding
Feedback is incredibly important. Entrepreneurs intuit that you build to ease a customer’s pain points. When you pitch your product, does it sound convincing enough that it eases their frustrations or does your product do something different? The more you sell your product, the better your understanding will be of what value you offer.
Find out about Rejection
Dealing with rejection that runs from 5% lukewarm, 75% indifference to 20% downright hostility will teach a door-to-door salesman a great deal about humanity. It's important to find out about rejection because it's something that an entrepreneur and their team will face as they continue growing their product. Finding a solution to common rejections is important.
Real-Time Feedback
Talking to potential customers face to face gives you a whole new level of feedback. You will find out instantly if your sales pitch is bad. Are you branding your product in the wrong perspective? Is your app buggy? Does quality assurance suck? Are you selling features or benefits? These are all questions an entrepreneur asks them self and their team. Often people pay beta testers or give away free samples to get this kind of feedback. Skip the testers. Go straight to the customer.
New Prospects
When you are a door-to-door salesman, you often get a lot of questions that are not product related. This gives an agile entrepreneur ideas on how they can continue improving their service, and also what other services they could start offering based on target market demands.
Developing Charisma
Getting people on board for your service takes a lot of work if you are not charismatic. Charisma is all it takes for someone to listen to your pitch and trust you more willingly. The more you practice selling and understanding people, the better you can be. Once you’ve developed your rapport, it’s a skill that will help you everywhere.
Fail Fast
Entrepreneurs are often shielded from the real value and criticism of their products. Customer feedback goes astray as word reaches up against the company standings. You can be failing and you won’t know unless you’re vigorously searching for signals or if you are speaking with your customers directly. It's good enough if you adapt your product or service to be successful. When you are shielded from your defects, you may catch on later in your sales cycle and by then it could be a costly fix or could jeopardize your venture.
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