H&M And Klarna Elevate

H&M and Klarna elevate - revealing a global partnership. Together they will further integrate H&M's digital and physical stores. Giving customers a smooth, personalized, engaging shopping experience no matter where, when, or how they shop. This alliance will power the H&M Club payment program, give an enriched omnichannel customer payment offering, and a simple post-service in the H&M app. Delivering an ideal experience to delight H&M customers across all touchpoints.
Klarna's single tech platform enables an exceptional journey across all H&M channels. This includes smooth in-store, mobile, and online payments, easy deliveries and returns, and the pliancy to choose how and when to pay, including the popular, Try Before You Buy Pay Later service. All these are integrated with the H&M app and H&M Club. The result is an exciting, ad rem, and agreeable experience for millions of customers across 14 H&M markets.
Also, H&M group will make an investment in Klarna. The equity investment shows a shared promise to the kaizen of smarter retail where improvement is constant, meeting customers dynamic notions and preferences.
Karl-Johan Persson, CEO H&M group says: 'We are impressed with what Klarna has achieved to date and now we will work together to elevate the modern shopping experience. This strategic partnership between H&M group and Klarna is based on a joint relentless focus on creating great customer experiences.'
Sebastian Siemiatkowski, CEO and co-founder of Klarna, says: 'Retail is changing, and the future of fashion retail is high tech powering high touch experiences for customers. Regardless of how and when customers want to shop, we need to be there for them. Customers will no longer be forgiving of unnecessary complexity or when their retail experience does not leverage the insight available to make their engagement smart, personal and easy. This partnership is rooted in a shared obsession about how good that shopping experience should be. Together we have worked hard on developing a unique solution for in-store and online that will delight customers, drive economic value and build loyalty.'
Daniel Claesson, Head of Business Development H&M group, says: 'We at H&M are excited about this partnership. We want to make it possible for customers to move freely between the channels and choose how they want to shop and experience our offering online and in store. This partnership will bring tailor-made payment solutions to our customers and accommodate evolving shopping patterns and needs. This includes the possibility to "try before you buy" which is relevant to online fashion retail today and to pay with their mobile phone directly through the H&M app both in-store and online.'

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