L'Oréal, Johnson & Johnson, and Burberry Pledge To Fight Plastic Waste

L'Oréal, Johnson & Johnson, and Burberry, some of the biggest fashion and beauty brands of all, are pledging to fight plastic waste at the source.
   
Burberry CEO Marco Gobbetti said: 'Plastic waste and pollution is one of the most pressing environmental concerns of our age.' 
    
On Monday, a consortium including Burberry, H&M, L'Oréal, Inditex, Selfridges, Stella McCartney, Target, and Unilever announced their pledge to 'eradicate plastic waste and pollution at the source' by signing the New Plastics Economy Global Commitment.  Created by the Ellen MacArthur Foundation in partnership with UN Environment, the Commitment was also signed by the Chilean and British governments and a legion of non-profits.
   
The document aims to reduce plastic waste using a range of targets, like abolishing single-use plastic from supply chains, and assuring 100 percent of plastic packaging is reused, recycled, or composted by 2025.
   
L'Oréal, Johnson & Johnson, and Unilever are three beauty giants who signed the pledge.  Big-name cosigners from the fashion world are H&M, Burberry, and Stella McCartney.  Others range from the WWF to Nestle and Coca-Cola Femsa, with the total list speaking for 20 percent of all packaging produced globally.
   
Dame Ellen MacArthur said: 'We know that cleaning up plastics from our beaches and oceans is vital, but this does not stop the tide of plastic entering the oceans each year.  We need to move upstream to the source of the flow.  The New Plastics Economy Global Commitment draws a line in the sand, with businesses, governments, and others around the world uniting behind a clear vision for what we need to create a circular economy for plastic.'
   
Cosigners of the Commitment will report their progress each year, as targets become more ambitious.

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