Perry Ellis America

PEI launches Perry Ellis America®, a limited release capsule collection of the famous marque that emerged in 1984.  An homage to the original collection, PEI is digging into the archives to recreate familiar Perry Ellis America pieces and adding fresh accents animated by the bold logos and lively colors of the 90s.
   
From prep to grunge, to logos and back, Perry Ellis defined American fashion for generations.  In 1984 – in alliance with Levi's – Mr. Ellis launched Perry Ellis America, the first clothing collaboration of its kind.  The mixing of luxury with everyday classics created a new direction in American sportswear.  A concept often imitated but never duplicated.  Perry Ellis America revisits Mr. Ellis' creation, renewing 90s streetwear staples for admirers all over. 
    
The first of five Perry Ellis America capsules drops today at Matches Fashion.  A worldwide rollout follows, with retail partners including HBX, Bloomingdale's, and Ron Robinson at Fred Segal.  The collection is also available at www.perryellisamerica.com. 
   
Michael Maccari, Perry Ellis Creative Director said: 'Initially, Perry Ellis America was Mr. Ellis' answer to his personal need for true, weekend casual wear.  Rooted in denim, it still had the true sportswear handwriting of his collection but tied back to jeans.  As it evolved in the 90s – when the streetwear trend became more bold and prevalent – the line transitioned into graphics, logos, color blocking, and nylon.  At that time, logo-heavy tracksuits, anoraks, and sporty outerwear were staples of the line, lending a more laid-back look than in earlier iterations.  The new Perry Ellis America establishes a true casual collection, rich with the bold logos that made the original line a success, and helps to reinforce our history and our foundation in the same way that it did for Mr. Ellis with the first launch.'
   
The first limited issue 12-piece troche is an array of instantly familiar Perry Ellis America styles.  Reissued nylon tracksuits, washed denim, color-blocked outerwear, and an assortment of logo-heavy fleeces and tees.
 
Melissa Worth, Perry Ellis President, said: 'The relaunch of Perry Ellis America marks the next stage in the rollout of our "Life Ready Since 1976™" brand positioning.  We are reaching into our archives to bring the brand's rich heritage to life, bringing the past to the present.'

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