Google Buys Fitbit
Google buys Fitbit.
Google buys Fitbit for $2.1 billion.
Fitbit opened up the wearables category, with original and affordable devices and services. An immersive feel from your wrist to your app, created to help you appreciate and change your behavior to improve health. With 100 million devices supporting an evolved global community, using data to deliver bespoke guidance and coaching. Fitbit will stay platform-agnostic across both Android and iOS.
Rick Osterloh of Google said: ‘Fitbit has been a true pioneer in the industry and has created terrific products, experiences, and a vibrant community of users. We're looking forward to working with the incredible talent at Fitbit and bringing together the best hardware, software, and AI, to build products to benefit even more people around the world. Google aspires to create tools that help people enhance their knowledge, success, health, and happiness. This goal is aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives.
To get this right, privacy and security are paramount. When you use our products, you’re trusting Google with your information. We understand this is a big responsibility, and we work hard to protect your information, put you in control and give you transparency about your data. Like our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data.’
James Park of Fitbit said: ‘More than 12 years ago, we set an audacious company vision – to make everyone in the world healthier. Today, I’m incredibly proud of what we’ve achieved towards reaching that goal. We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life. Google is an ideal partner to advance our mission. With Google’s resources and global platform, Fitbit will be able to speed up innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.’
Qatalyst Partners served as financial adviser to Fitbit. Fenwick & West served as legal adviser.
Google buys Fitbit for $2.1 billion.
Fitbit opened up the wearables category, with original and affordable devices and services. An immersive feel from your wrist to your app, created to help you appreciate and change your behavior to improve health. With 100 million devices supporting an evolved global community, using data to deliver bespoke guidance and coaching. Fitbit will stay platform-agnostic across both Android and iOS.
Rick Osterloh of Google said: ‘Fitbit has been a true pioneer in the industry and has created terrific products, experiences, and a vibrant community of users. We're looking forward to working with the incredible talent at Fitbit and bringing together the best hardware, software, and AI, to build products to benefit even more people around the world. Google aspires to create tools that help people enhance their knowledge, success, health, and happiness. This goal is aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives.
To get this right, privacy and security are paramount. When you use our products, you’re trusting Google with your information. We understand this is a big responsibility, and we work hard to protect your information, put you in control and give you transparency about your data. Like our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data.’
James Park of Fitbit said: ‘More than 12 years ago, we set an audacious company vision – to make everyone in the world healthier. Today, I’m incredibly proud of what we’ve achieved towards reaching that goal. We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life. Google is an ideal partner to advance our mission. With Google’s resources and global platform, Fitbit will be able to speed up innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.’
Qatalyst Partners served as financial adviser to Fitbit. Fenwick & West served as legal adviser.
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