Puma Partners With Hot Wheels

Puma reveals an alliance with Hot Wheels. The coaction animates Hot Wheels reinterpreted in the Puma RS-X silhouette as a celebration of the toy brand’s 50th anniversary. A partnership advocating invention through creative collaboration.
Agitating design limits with retro vibes, Puma extends the RS-X range by uniting with brands that practice extreme renewal. Fusing sneaker design with Hot Wheels' contender spirit animates Puma’s legacy of redefining sports style.
One of the releases sports pops of intense blue and yellow on a black upper. This colorway is animated by The Bone Shaker, released in 2006. Two other colorways are inspired by the anniversary edition Camaro, released in 2018, and the archetypal Sweet 16 collection, from 1968.
The RS-X Reinvention sports a sleek mixed-material upper on a Running System midsole. The agile aesthetic is boosted by a Puma formstrip that looks like it’s in motion. This is the latest iteration of Puma's values of people, unity, motivation, achievement, friendship, and community.

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