L Catterton Buys Cholula

L Catterton buys Cholula.
An alliance between L Catterton’s Flagship Buyout Fund and L Catterton Latin America, this deal demonstrates the energy and correlation of L Catterton's global franchise.
L Catterton’s buy develops Cholula as an independent enterprise and helps the firm evolve into a global brand.  As the hot sauce tribe keeps growing, Cholula is ideally situated to extend distribution all over the world on both shelves and tables.
Scott Dahnke of L Catterton said: 'Cholula is a compelling opportunity to invest in a premium brand with an established reputation for quality and authenticity in the growing hot sauce category. We look forward to partnering with Cholula's talented management team to capitalize on the brand's immense white space opportunity in the years to come.'
Matt Leeds of L Catterton added: "It has been a privilege to pursue this unique opportunity on a proprietary basis. We are honored to be entrusted with the next chapter in Cholula’s evolution, and we are incredibly excited about the possibilities that lie ahead for the brand.'
Cholula hot sauce is made in Chapala from piquin and arbol peppers.

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