Claus Porto Opens In New York
Claus Porto, the famous 131-year-old Portuguese beauty and fragrance house, opens its first store outside of Portugal in New York's NoLIta neighborhood.
The project was conceived by tacklebox architecture under the direction of Jeremy Barbour. The store's design defers to Portuguese architecture and craftsmanship with a 42-foot long freestanding archway of Portuguese cork. This futurist tunnel, with a carved surface of 1,500 faceted diamond tiles, is an allusion to the facade of Casa dos Bicos in Santa Maria Maior, with a nod to the São Bento Railway Station. Claus Porto's Flagship store is located in Porto, with a second outpost in Lisbon, on Rua da Misericórdia.
An imposing washbasin sits in the heart of the space, an affirmation of the baptismal font and a celebration of the ritual of cleansing. The basin was carved from the same big block of Estremoz marble that gave life to its sister piece in Porto's Flagship Store.
Located on 230 Elizabeth Street with 550 square foot of retail space, the new Claus Porto store is nestled among the stylish boutiques and charming cafes that define this downtown Manhattan neighborhood.
When entering the store, customers are greeted by a framed diploma certifying that Claus Porto was awarded a gold medal at the 1904 Universal Exhibition in Saint Louis – the first of a series of hand-picked pieces that make up the shop's historic gallery.
These artifacts tell of the Claus Porto tradition as a fragrance house, the evolution of particular products and patterns, and the seminal Musgo Real collection.
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