Ridgemont Equity Partners Invests In Backstage

Ridgemont Equity Partners invests in Backstage. 

Backstage is a total platform that enables productions, brands, marketing agencies, and businesses to find and work with creative talent.
Jack Purcell of Ridgemont said: ‘Ridgemont is focused on identifying data, information, and marketing services investments with strong growth prospects across industries. We are impressed with Backstage’s outstanding leadership team, unparalleled subscriber growth, user engagement, platform traffic, and the vibrant level of activity on each side of its marketplace as content creators of all types engage with creative talent.’
Josh Ellstein of Backstage said: ‘Backstage has been a trusted brand in the performing arts world since 1960 and we have transformed it from a beloved, traditional trade publication to a modern career platform for performing artists and content producers. Our team built the industry’s most liquid two-sided marketplace that enables our users to get cast through casting directors, top brands, marketing agencies, and independent content producers. Ridgemont’s investment and strategic guidance will enable us to execute our shared vision for the next phase of development for Backstage and continue to meet the evolving needs of our users and the dynamic content industry.’
Mike Felman of Backstage added: ‘We built a platform to deliver efficiency to both sides of the marketplace and to help the large market of talent and creators be successful. This has resulted in significant growth and a compelling value proposition to creative talent and content creators. With three million people visiting the platform every month, 50,000 content creators posting opportunities during the last year, and a growing subscriber base, we are committed to serving as the preeminent source for information, professional development opportunities, and community engagement for talent and a valuable, efficient, and cost-effective tool for content creators of all types.’
Veteran digital media executive James Yaffe, and Cannondale Capital Investors took part in the deal and will serve on the Board. Former Executive Chairman of Backstage, Peter Rappaport also took part in the deal and continues as Strategic Advisor and Director.

Financing for the deal was provided by Audax Private Debt. Kirkland & Ellis and Barnes & Thornburg provided legal services to Ridgemont. Petsky Prunier Securities served as financial advisor. Blank Rome and Gibson, Dunn & Crutcher provided legal services to Backstage.

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